Could premium milk be the greatest coup for beverage companies since bottled water? Coca-Cola apparently thinks so. Like its competitors within the beverage industry, the company is trying to find new ways to boost profits since their flagship products, fizzy drinks, have long been suffering from flat sales. While more consumers avoid both sugary and diet sodas and hipsters find alternatives from cold brewed bottled coffee to kombucha, Coca-Cola’s shareholders want increased sales. Premium milk could be the answer for Coke. Coca-Cola is a major investor in Fairlife, which promises to transform the dairy industry by providing “more vroom for your milk.” Starting with the marketing, this is not your parents’ or grandparents’ dairy: instead of pastoral scenes of farmers and cows, the ads are a composite of Alicia Silverstone Aerosmith videos, Marilyn Monroe’s iconic Seven Year Itch photo and a certain scene in Something about Mary. So what is all the fuss about? After all, it is just milk, right? Not according to Coca-Cola. 

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Researchers at the Smithsonian Migratory Bird Center have found four bird species living in the Washington, D.C., metropolitan region that survive longer than those living in rural settings. The study was led by the Migratory Bird Center using the Smithsonian’s Neighborhood Nestwatch program in which citizen scientists and researchers visit participating residences and parks to collect information about local bird populations. From 2000 to 2012, Neighborhood Nestwatch participants captured, tagged and released more than 7,000 birds from about 280 sites within the urban forest of Rock Creek Park, suburban Maryland backyards and the National Mall.

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Manatees can be divided up into three distinct species that roughly correlate to where they live. The West Indian manatee lives in the Caribbean and is divided into two subspecies: the Florida manatee and the Antillean or Caribbean manatee. Manatees also live in the Amazon and off the West African coast, called the Amazonian manatee and West African manatee, respectively. (A possible new species of dwarf manatee has been seen in freshwater habitats in the Amazon, but the veracity of that claim in in question.)

According to the IUCN, all three extant species of manatee are considered vulnerable, which means that they are at a heightened risk of extinction. The manatee’s Pacific cousin, the dugong, is also vulnerable. Hopefully, we’ll be able to learn a lesson from our experiences with another manatee relative, the Steller’s sea cow, which humans hunted to extinction less than 30 years after its discovery.

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Given that some climate change is already unavoidable investing in empowerment through universal education should be an essential element in climate change adaptation efforts, which so far focus mostly in engineering projects, according to a new study from the International Institute for Applied Systems Analysis (IIASA).

The article draws upon extensive analysis of natural disaster data for 167 countries over the past four decades as well as a number of studies carried out in individual countries and regions, published last year in a special issue of the journal Ecology and Society.
 

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Think you’ve tried everything to quit smoking, but just couldn’t do it? Then you’ll want to read on. According to a new study, taking omega-3 supplements reduces craving for nicotine and even reduces the number of cigarettes you smoke a day.

“The substances and medications used currently to help people reduce and quit smoking are not very effective and cause adverse effects that are not easy to cope with. The findings of this study indicated that omega-3, an inexpensive and easily available dietary supplement with almost no side effects, reduces smoking significantly,” said Dr. Sharon Rabinovitz Shenkar, head of the addictions program at the University of Haifa.

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