Scientists should experiment with creative ways of communicating their work to inspire action to protect the natural world, researchers say.
Scientists should experiment with creative ways of communicating their work to inspire action to protect the natural world, researchers say.
Scientists primarily publish their work in academic journals, where writing is expected to be technical, objective and dispassionate – making it unlikely to appeal to, or be easily understood by non-experts.
The researchers – from the University of Exeter – argue for science “translated into stories”, with benefits both for science and wider society.
They suggest ways that scientists can tell powerful, passionate stories without compromising the objectivity of science.
Read more at University of Exeter
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