Research by Nebraska’s Cory Armstrong is defining the effectiveness of the alerts, warnings and advisories that swirl around extreme weather events.
Research by Nebraska’s Cory Armstrong is defining the effectiveness of the alerts, warnings and advisories that swirl around extreme weather events.
A professor of journalism in the University of Nebraska–Lincoln’s College of Journalism and Mass Communications, Armstrong began studying alerts related to hurricanes and how Gulf Coast residents respond to them in 2016. The work has expanded to include thunderstorms, tornadoes, floods and drought.
“As a professional communicator, I am fascinated by how individuals receive and respond to various messaging,” Armstrong said. “It is especially interesting with severe weather alerts, because there is a general assumption that everyone knows exactly what they mean and how you should respond.
“Through this research, we’ve found that is not necessarily true.”
Read more at University of Nebraska-Lincoln
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