Eating chicken raised on a diet of bugs or algae may sound downright unappetizing to some, but there are ways to make the idea more palatable to at least one type of food shopper.
Eating chicken raised on a diet of bugs or algae may sound downright unappetizing to some, but there are ways to make the idea more palatable to at least one type of food shopper.
Consumers who are environmentally aware will likely warm up to the idea of using alternative proteins like insect meal in poultry feed if they’re given enough information about the health and environmental benefits, a new University of Alberta study shows.
“It’s not an unexpected result, but it shows that providing trustworthy information about feed ingredients in animal agriculture is important to make people willing to flock to these products,” said study co-author Sven Anders.
Alternative poultry feed can make noticeable differences in the look of the meat — in this case more intense red and yellow hues — which makes consumer education important.
Read more at University of Alberta
Photo Credit: kakyusei via Pixabay
