Sweetened Beverage Sales Bounced Back Quickly After Cook County Tax Repealed

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Following the repeal of the short-lived Cook County, Illinois Sweetened Beverage Tax, sales of sweetened beverages went right back to where they were before the tax went into place, according to a new study led by researchers at the University of Illinois Chicago. 

Following the repeal of the short-lived Cook County, Illinois Sweetened Beverage Tax, sales of sweetened beverages went right back to where they were before the tax went into place, according to a new study led by researchers at the University of Illinois Chicago. The study is published in JAMA Network Open.

The tax, which included both sugar-sweetened and artificially-sweetened diet beverages, was largely pitched as a way to reduce county budget deficits. The tax lasted just four months — it went into effect on Aug. 2, 2017 and ended on Dec. 1, 2017.

“We know that the tax worked to bring down demand for sweetened beverages significantly while it was in place,” said Lisa Powell, UIC distinguished professor and director of health policy and administration at the School of Public Health and lead author of the paper. “The repeal of the Cook County Sweetened Beverage Tax was a missed public health opportunity. If it had stayed in place, we could have seen a lasting reduction in consumption of sweetened beverages, which are linked to obesity, Type 2 diabetes and cardiovascular disease which, in turn, have recently been found to be associated with increased risk of severe illness from COVID-19.”

Previous research by Powell and colleagues showed that while the tax was in effect, it worked to bring down volume sold of sweetened beverages by 27% in Cook County, with a net effect of 21% after taking into account cross-border shopping in response to the tax.

Read more at University of Illinois at Chicago

Image: Lisa Powell (Photo Credit: UIC)