New research from the University of Stirling into the effectiveness of international conservation projects could help to save endangered species from extinction.
New research from the University of Stirling into the effectiveness of international conservation projects could help to save endangered species from extinction.
The research, led by Laura Thomas-Walters of the Faculty of Natural Sciences, has published in respected journal, People and Nature. It focussed on evaluating a conservation campaign in São Tomé and Principe, that aimed to persuade local people to stop eating sea turtle meat and eggs.
Animal conservation faces a number of challenges, including climate change and the wildlife trade, and both time and money pressures. Knowing what measures work best and are most appropriate is essential to delivering effective conservation activity, but previous efforts to evaluate projects have encountered difficulties and delivered varying results.
The Stirling research team sought to address those difficulties by exploring better ways to evaluate conservation projects that work to change human behaviour. The team conducted interviews and completed surveys with local people to determine if the campaign, which used tactics including television advertisements and cooking competitions, had been successful in reducing their consumption of sea turtles.
Read more at University of Stirling
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