This research could impact post-Brexit trade negotiations.
New economic research from the School of Economics, the University of Reading and IHS Markit, reveals the extent to which UK consumers dislike food produced using production methods such as hormones in beef and chlorine washed chicken.
The research also reveals that UK consumers highly value food production that adheres to food safety standards set by the EU as well as UK produced food. These findings are particularly relevant for post-Brexit trade deals and the ongoing debates about UK food standards.
The researchers conducted choice experiments for four food products examining UK consumer attitudes for food produced using several agricultural production methods currently prohibited in the UK, including chlorine washed chicken and beef from cattle grown using hormone implants.
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