A new Brock University study has shown that youth looking for alternatives to traditional meat will consider ‘cultured meat’ with the right communications.
A new Brock University study has shown that youth looking for alternatives to traditional meat will consider ‘cultured meat’ with the right communications.
Meat grown in a laboratory, known as cultured meat, is a viable alternative to the environmentally destructive traditional animal farming industry, says Brock Professor of Biological Sciences and Psychology Gary Pickering.
But, will people go for it?
Pickering and lead author master’s student Shannon Ruzgys answered that question in a study published recently titled “Perceptions of cultured meat among youth and messaging strategies.”
Continue reading at Brock University.
Image via Brock University.
