Researchers at The University of Texas at Dallas have examined how manufacturers are — or aren’t — pivoting successfully in response to major manufacturing disruptions as a consequence of the COVID-19 pandemic.
Researchers at The University of Texas at Dallas have examined how manufacturers are — or aren’t — pivoting successfully in response to major manufacturing disruptions as a consequence of the COVID-19 pandemic.
In a study published July 27 in IEEE Engineering Management Review, two faculty members from the Naveen Jindal School of Management found that manufacturing response to the disruption has been largely reactive and uncoordinated, and many firms’ crisis communication plans do not include managing an infectious-disease outbreak.
The researchers identified the supporting enablers and competing barriers of manufacturing repurposing within the context of disruption caused by COVID-19. The article offers practitioners and policymakers best practices for pivoting successfully.
“The research was an eye-opener in terms of understanding the challenges for manufacturers in dealing with such an abrupt, massive disruption,” said Dr. Ramesh Subramoniam, clinical associate professor of operations management and one of the paper’s co-authors.
Read more at University of Texas at Dallas
Image: Two Jindal School faculty members found that manufacturing response to COVID-19 has been largely reactive and uncoordinated, and many firms' crisis communication plans do not include managing an infectious-disease outbreak. (Credit: UT Dallas)
