Artificial intelligence will be increasingly used on labels on food and other products in the future to make them interactive, and regulations should be reformed now so they take account of new innovations, a study warns.
Artificial intelligence will be increasingly used on labels on food and other products in the future to make them interactive, and regulations should be reformed now so they take account of new innovations, a study warns.
Thanks to the increased use of smartphones, smart-watches and other interconnected products, labelling on foods and other goods may become more personalised and thus more helpful, addressing consumer concerns, such as nut allergies.
Facial recognition technology can be used by shops and manufacturers to collect data on the specific needs of consumers, as well as to prompt shop staff to offer assistance or enable features such as large print on labels, if necessary.
The study says AI technology could play a significant role in making labelling more comprehensive and personalised, but regulators across Europe must ensure the technology is also used for public good and to help consumers. Changes are especially needed because AI is currently mainly being used to collect data about customers, or to help manufacturing or distribution.
Read more at University of Exeter
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