When consumers are trying to decide between traditional and online shopping, many factors come into play, such as price, quality, convenience and timeframe.
When consumers are trying to decide between traditional and online shopping, many factors come into play, such as price, quality, convenience and timeframe. Now, thanks to new research reported in ACS’ Environmental Science & Technology, eco-conscious consumers could have another consideration: greenhouse gas emissions. In the study, researchers estimated that shopping at brick-and-mortar stores for personal and home care products often produces less greenhouse gas than one type of online shopping, but more than another.
Fast-moving consumer goods, such as toiletries, cleaning supplies and packaged foods, are low-priced products that sell quickly and are purchased frequently. Although shoppers have traditionally bought these items at “Bricks & Mortar” (physical retail) stores, online sales are increasing in many countries, including China, the U.K. and the U.S. Among online shopping models, the two main types are “Bricks & Clicks” (online ordering, followed by home delivery directly from a physical store) and “Pure Play” (online ordering, with fulfillment via a parcel delivery company). Sadegh Shahmohammadi, Mark Huijbregts and colleagues wanted to systematically characterize and compare the greenhouse gas footprints of these three shopping practices.
Read more at American Chemical Society
Photo Credit: rupixen via Pixabay
