The emotive warnings were made because of global reports that its precursor Finding Nemo had inspired a surge in purchases of clown fish, which in turn caused environmental and animal harm.
The emotive warnings were made because of global reports that its precursor Finding Nemo had inspired a surge in purchases of clown fish, which in turn caused environmental and animal harm. This became known as 'the Nemo effect'.
The most high profile of the warnings came from the voice of ‘Little Dory’ herself - Ellen DeGeneres, and largely all the appeals focused on stopping viewers from buying pets linked with the movie.
Results from scientists at the University of Oxford published in the journal Ambio today, show that the links between consumer-demand for wildlife and blockbuster movies are largely unfounded.
Their results suggest that exposure to these movies does not increase demand for live animals, but can instead drive information-seeking behaviour.
Read more at University of Oxford
Photo Credit: kjschroeder via Pixabay
