Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new University of Toronto study.
Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new University of Toronto study.
“Coffee is one of the most popular beverages and a lot is known about its physical effects,” said Sam Maglio, an associate professor in the department of management at U of T Scarborough and the Rotman School of Management.
“Much less is known about its psychological meaning – in other words, how even seeing reminders of it can influence how we think.”
The study, co-authored by Maglio and published in the journal Consciousness and Cognition, looks at an effect called priming, through which exposure to even subtle cues can influence our thoughts and behaviour.
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