A Washington State University researcher says attractive businesswomen are considered less trustworthy, less truthful and more worthy of being fired than less attractive women.
A Washington State University researcher says attractive businesswomen are considered less trustworthy, less truthful and more worthy of being fired than less attractive women. This “femme fatale effect,” as she and a University of Colorado colleague call it, goes beyond a commonly accepted explanation that attractive women simply aren’t seen as fitting in traditionally masculine roles. Rather, the effect taps into more primal feelings of sexual insecurity, jealousy and fear among both men and women.
“Highly attractive women can be perceived as dangerous and that matters when we are assessing things like how much we trust them and whether we believe that what they are saying is truthful,” said Leah Sheppard, an assistant professor of management in the WSU Carson College of Business and lead author of a paper in the journal Sex Roles.
The myth of the femme fatale has been around since ancient Greece, when Homer’s Odysseus was seduced by the goddess Circe and kept from his wife and home for a year. The ensuing list of man-eaters, vamps and dark-hearted sirens is long, from the smoldering Carmen of George Bizet’s opera to the lethal leading ladies of film noir.
Read more at Washington State University
Image: Washington State University researcher Leah Sheppard has found that attractive businesswomen are considered less trustworthy, less truthful and more worthy of being fired than less attractive women. (Credit: Washington State University)
