The transformation of business in the 21st century has many facets and a number of common characteristics. One of these is the presence of softer, more rounded edges toward consumers when it comes to transparency, communities when it comes to volunteerism and philanthropy, employees when it comes to engagement efforts, and the environment when it comes to sustainability.
The transformation of business in the 21st century has many facets and a number of common characteristics. One of these is the presence of softer, more rounded edges toward consumers when it comes to transparency, communities when it comes to volunteerism and philanthropy, employees when it comes to engagement efforts, and the environment when it comes to sustainability.
A recent report — Collaboration for Impact — by the consultancy Corporate Citizenship focuses on another aspect of the transformation that has taken on a softer edge, and that is the relationship of businesses to one another.
Since the whole idea of sustainability involves taking a more holistic view of your business and its broad impacts on the world, it makes perfect sense to collaborate with other entities that bring a different perspective to the table. In the language of the report, the challenges facing business today “cross politics, industries and geographies.” This opportunity “to bring about change by addressing these issues collaboratively is underscored by a growing recognition of the role of business in this respect and an increasing desire to generate greater impact.”
The authors looked at ongoing collaboration in the business world, based on a survey, with 101 respondents, primarily from the U.S. and U.K.
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