Those who take long showers use a great deal of water and energy. Yet people who enjoy taking long showers do not usually realize to what extent they are damaging the environment. However, if a clever measuring system shows current consumption, this immediately leads to increased efficiency. The consumption information available on the display is incentive enough to reduce water and energy consumption when showering on average by 22 per cent. This was shown by a study conducted by the Universities of Bonn and Bamberg, as well as ETH Zurich. The results have initially been published online in the journal Management Science. The print edition will be published soon.
Those who take long showers use a great deal of water and energy. Yet people who enjoy taking long showers do not usually realize to what extent they are damaging the environment. However, if a clever measuring system shows current consumption, this immediately leads to increased efficiency. The consumption information available on the display is incentive enough to reduce water and energy consumption when showering on average by 22 per cent. This was shown by a study conducted by the Universities of Bonn and Bamberg, as well as ETH Zurich. The results have initially been published online in the journal Management Science. The print edition will be published soon.
Environmental protection is very popular within society, yet it is often lacking when it comes to implementation. Many want to protect natural resources, but lose sight of the aim in everyday life – for instance, when showering. When you stand underneath a pleasantly warm jet of water, you quickly forget how much water and energy have already disappeared down the drain. “Most people only have a very vague idea of how energy- and water-intensive showering is,” says Prof. Lorenz Götte from the Institute of Applied Microeconomics at the University of Bonn, who previously taught in Lausanne.
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Photo credit: Liliane Ableitner / Universität Bamberg
