t’s time to toast environmentally friendly grapes. A new UCLA study shows that eco-certified wine tastes better — and making the choice even easier, earlier research shows it’s often cheaper, too.
Though consumers remain reluctant to spend more on wine from organic grapes, the new study from UCLA researchers shows that in blind taste-tests professional wine reviewers give eco-certified wines higher ratings than regular wines.
t’s time to toast environmentally friendly grapes. A new UCLA study shows that eco-certified wine tastes better — and making the choice even easier, earlier research shows it’s often cheaper, too.
Though consumers remain reluctant to spend more on wine from organic grapes, the new study from UCLA researchers shows that in blind taste-tests professional wine reviewers give eco-certified wines higher ratings than regular wines.
The study, published today in the Journal of Wine Economics, looked at reviews and scores for more than 74,000 California wines from the magazines Wine Advocate, Wine Enthusiast and Wine Spectator. On a standardized 100-point scale, eco-certified wines scored an average of 4.1 points higher. The standardized scale controlled for differences between the scoring systems — for example, easy graders versus hard graders.
“The bottom line is that however we look at it, we find that organic and biodynamic farming has these small but significant positive effects on wine quality,” said lead author Magali Delmas, a UCLA environmental economist and professor in the UCLA Anderson School of Management.
Though the paper studied only California wines, the research team expects the results to apply broadly, since California produces 90 percent of the wine in the United States. The preliminary findings on a study looking at French wine show similar results, added Delmas, who is also part of the UCLA Institute of the Environment and Sustainability. Her co-authors include Jinghui Lim, a UCLA postdoctoral researcher with IoES and UCLA Anderson, and Olivier Gergaud, an economics professor at the Kedge Business School in Bordeaux, France.
The study looked at eco-certified wines, which included wine made with grapes from organic and biodynamic farms, but did not include a third kind of eco-certified wine: organic wine. Organic wine refers not only to how the grapes were grown but also how the wine was made. Most notably, organic wine cannot contain added sulfites, an important preservative, Delmas said. Perhaps because even the experts shy away from strictly organic wine, the reviewing magazines had only wine from organic grapes or biodynamic farms in the 74,000-bottle sample used by the study, Delmas said
Delmas believes preservative-free organic wine, which was once known for souring quickly, may be one culprit behind consumers’ unwillingness to pay more for any kind of eco-certified wine, even as wine growers and wine reviewers praise the quality of vino from organic grapes and biodynamic farms, Delmas said.
But the misperception that all eco-certified wine is worse “is good news for consumers, because they will get higher-quality wine at a lower price,” she said.
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