Pew Research's "Politics of Climate" survey is a mixed bag for energy industry watchers, revealing a solid chunk of Americans support expanded fossil fuel use, while almost everyone supports renewables.

"One spot of unity in an otherwise divided environmental policy landscape is that the vast majority of Americans support the concept of expanding both solar and wind power," the think tank said in a blog post. "The public is more closely divided when it comes to expanding fossil fuel energies such as coal mining, offshore oil and gas drilling, and hydraulic fracturing for oil and natural gas."

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As the world turns its attention to addressing global warming, the airline industry, too, is researching ways to do its part and lower greenhouse gas emissions. One option is investing more into the development and integration of alternative fuels. Biofuels made from vegetable oil, corn and even household garbage are all very real possibilities.

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In a study led by Dr Jenny Zhang, a Research Associate at St John's, academics have found an unexpected performance-destructive pathway within Photosystem II, an enzyme at the heart of oxygenic photosynthesis, and one that is also being used to inspire new approaches to renewable fuel production.

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In one hour, the Earth receives enough energy from the sun to meet all of mankind’s energy needs for one year. Yet the world uses little more than one percent of the sun’s energy for our electricity needs. A major obstacle to being able to tap into the full potential of solar energy is that it is intermittent—we cannot get a steady supply of solar energy because the sun doesn’t always shine.

In order for renewable energy to take hold on the scale necessary to help combat climate change, an efficient and economical way to store the sun’s energy is needed for times when the sun doesn’t shine. But even when that technology becomes available, we will still need to find a way to use renewable energy to power the transportation sector, one of the largest sources of greenhouse gas emissions.

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Si se inicia con la idea de que la sustentabilidad ambiental puede promover la innovación y encaminar a las empresas a tener mejores prácticas ambientales y de esta forma ahorrar dinero, descubrir nuevos modelos de negocio e identificar nuevos productos y servicios podemos seguir avanzando en la lectura de este artículo, de otra forma será una pérdida de tiempo. 

La sustentabilidad se puede comenzar a impulsar en una organización desde diversas facetas, pero es esencial que alta dirección verdaderamente apoye esta idea y la mejor forma de hacerlo es creando un comité que tenga el respaldo de dirección para comenzar con los cambios que, poco a poco, se van a ir teniendo.

Un comité es una estrategia eficaz para integrar la sustentabilidad de forma más profunda en su organización es identificar embajadores, que son empleados comprometidos que pueden ayudar a impulsar nuevas iniciativas de responsabilidad ambiental empresarial, por lo que es importante identificar y capacitar a los equipos verdes.

Identificar a los embajadores verdes se puede realizar por medio de una convocatoria a toda la organización donde se invite al personal de cualquier área y nivel que participe de forma voluntaria o por medio de una invitación... 

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